In the world of brand collaborations, landing your first partnership is exciting—but turning that into repeat collaborations (both gifted and paid) is where the real magic happens.
Over the past few years, I’ve been lucky enough to build ongoing relationships with brands like Ocean Stays (6 collaborations across 5 years), Oaks Hotels & Resorts (more stays than I can count and across their network), and AYANA Hotels (twice—and hopefully more to come).
These weren’t one-off wins—they were built intentionally. Here’s how.
Most creators focus on getting the deal. The real goal should be:
“How do I make this brand want to hire me again?”
From the very first collaboration:
With brands like Ocean Stays, consistency over time built trust. After a few successful campaigns, I wasn’t just another creator—I became a reliable partner.
The biggest mistake creators make?
Creating content that’s beautiful—but not useful for the brand.
Think like a marketer:
For example, working with Oaks Hotels & Resorts across multiple properties meant adapting content to:
That flexibility is what keeps brands coming back.
This free, fillable roadmap is designed to help you define your brand, plan your content, and confidently create your first influencer pitch.
It’s a simple starting point for mums who want to turn everyday life into meaningful, inspiring content — without feeling overwhelmed or unsure where to begin.
Brands LOVE creators who:
This is especially important with large hotel groups like Oaks Hotels & Resorts, where internal teams are busy and juggling multiple campaigns.
If you can make their life easier, you instantly become more valuable.
Most creators deliver content and stop there.
Instead:
After working with AYANA Hotels, following up with insights helped position me not just as a creator, but as a strategic partner, who was ready to take on a second stay at one of their resorts.
Brands won’t always come back automatically—you need to stay visible.
Simple ways to do this:
With Ocea Stays, staying in touch between campaigns helped turn occasional work into a long-term relationship.
Why should a brand rehire you instead of someone else?
Develop:
When brands know exactly what they’ll get from you—and that it works—they’re far more likely to rebook.
Instead of pitching single collaborations, try:
Ocean Stays (6 collaborations over 5 years)
→ Built on consistency, strong storytelling, and staying in touch
Oaks Hotels & Resorts (multiple ongoing stays)
→ Flexibility + reliability across different properties
AYANA Hotels (2 collaborations)
→ Strong results + strategic follow-up
Getting a brand deal is a win.
Getting the second, third, and sixth deal? That’s a system.
If you focus on:
You won’t have to constantly chase new opportunities—brands will come back to you.
